Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is visible.
- Don Norman
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I designed and produced the Olivela branding and that includes the look and feel and packaging assets that included the stickers and tissue paper.
I worked with the product team to design and produce the Olivela box packaging and assets. It was production ready for initial brand launch.
I lead the design and worked with the development team to create the online brand launch website with product features and mobile app version.
Visual design of the impact of purchase benefiting a cause
A luxury retailer that donates a portions of its proceeds to children in need
Challenge: User needs to have an easy way of understanding the impact their purchase and every time they purchase a luxury item, 20% of proceeds go directly to charities around the world.
Goal: Create a brand awareness with an visual emphasis on it’s philanthropic mission
